Coors Light Trauma Tour 2004

This cross-country, action sports, and music festival will hit three Canadian cities: Toronto, Sylvan Lake and Montreal. Each tour stop will showcase the hottest North American extreme sports, including Freestyle Motocross (FMX) and Wakeboarding and Kiteboarding. Athletes will battle in a mix of competitions for cash prizes and trauma tour points. In addition to the best athletes and sickest tricks, the Trauma Tour will feature a main stage with a mix of leading edge bands, games shows such as the “Radical Elimination Challenge”, a lifestyle vendor village, and a beer garden.

PROJECTED ATTENDANCE: 25,000 each city
DEMOGRAPHICS: Ages: 19-24; 60% male, 40% female

Each tour stop will feature an exciting lifestyle vendor village for companies to show off and sell their product to target consumers. Deliver your message and put your product directly into their hands!

FREESTYLE MOTOCROSS: FMX is a combination of suspense, thrill and danger. Fans will be amazed by unbelievable and insane stunts performed by top athletes. Undoubtedly, it will be a great source of extreme and exciting entertainment.

WAKEBOARDING: As one of the fastest growing water sports, wakeboarding condenses water skiing, snowboarding and surfing techniques to provide unforgettable entertainment. Fans will be enthralled watching elite athletes attempt the wildest crowd-pleasing professional tricks.

KITEBOARDING: One of the latest extreme action sports to come out of Hawaii, kiteboarding will be something most spectators have never seen before. Unforgettable tricks will be performed by new and fresh talent to the extreme sports world.

For more info. visit www.coorslight.ca

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